May 20 2009
Concern #1 about Our Home Wine Making Training Course
We have heard 2 major concerns about our impending release of our Home Wine Making Training Course. This update will address the #1 concern…
CONCERN: If we publish our Home Wine Making Course for everybody, then YOU Mike, won’t have the time to answer my specific questions.
BACKGROUND: A couple of months ago we let it slip to our readers that we were getting ready to release an Home Winemaking course that detailed all of the steps and techniques that anyone could use to get a near perfect wine made at home.
The little note in our update set off a bit of a firestorm of email from our readers. And surprisingly enough, the biggest concern was one that we just hadn’t anticipated. Our readers told us that they were worried that once we published our training course, it would “let the cat out of the bag”… and and there would be no way I could answer questions from everyone who was taking the course.
And to tell the truth, that is something I have struggled with… and one of the reasons we took so long to publish this training course.
But about a year ago, I came to terms with this concern and decided to move forward. We didn’t want to kill the goose that was laying the golden eggs, but since our techniques are based on exploiting basic wine making techniques, we really didn’t think that my time would be compromised by releasing the course (and the course is really complete).
However, hearing our readers concerns got us a littel bit worried all over again. After all, we have to worry about our wine making techniques AND our publishing business.
SOLUTION: So, given that background, we decided to take a rather unusual step. We are going to severely restrict the number of training courses we release… at least initially.
The number that we finally decided on was 250. In addition, they will only be available for 1 week.
Once the 250 courses are gone OR once the week is up, we will stop selling the course.
At that point, we will take a break of 4 weeks to see if we see any negative impact on the amount of time I have to answer and respond to questions. We will be watching our email and checking to see if our students end up getting the attention they need and deserve.
What I personally believe (and hope) is that we will not see any effect at all. One of the main reasons I fervently hope there is no impact is that I would rather sell a whole bunch of these courses to pay us back for the years of work we have put into it. HOWEVER, if we see anyone being neglected, we will put it on the shelf immediately.
If (and I hope when) we do open the Home Winemaking Training Course back up for sale, we will be raising the price drastically – eventually to $199. This training course is just not something we are looking to sell thousands of… we would rather keep the distribution low and make sure that everyone gets the attention they deserve. Raising the price will have 2 effects – it will limit the number we sell just by virtue of the price, and it will help pay us back for the enormous effort that we spent creating the course.
BOTTOM LINE: We are going to act to maintain the integrity of our work in the Home Wine Making course. We don’t think that releasing this course will negatively impact our publication or the attention our customers deserve… but if it does, we will stop selling it. I believe I can help about 250 people at a time and do it well.
Initial sales will be limited to 250 copies or 1 week from when we start selling the course. In addition, we are not allowing ANY outside promotion. The only people who will know about this course are the people on our internal mailing lists.
Stay tuned for more details. Our anticipated release date is this coming Friday. The best way to stay informed about the release of Real Estate Rocket Fuel is by joining our announcement list…see the details immediately below…
Home Winemaking Training Course announcement List
If you haven’t already joined our Home Wine Making Training Course announcement list and gotten your sneak preview of the course, just enter your name and email address and press the button that says “Submit”
and don’t worry – we respect your privacy – we won’t share your email address with anyone for any reason
best regards,
Mike
